Chelsea Estates · 117 Rita Road
Active on Friday. Under contract by Monday.
We started marketing 117 Rita Road before it ever hit the market. By the time it went live, buyers were ready, and it sold for $5,000 over the list price.
Watch how we sold it What's my home worth?The story
How 117 Rita Road went under contract in three days
Pre-marketing matters. We didn't wait for buyers to find this home. We started telling buyers and agents about it before it was active, so the first weekend wasn't a slow start. It was the finish line.
- Before launch: Pre-marketingUsing our marketing systems, we put the home in front of buyers and agents before it was active, so interest was already building.
- Friday, September 11: Active at $295,000The home goes live with photos and video ready on day one.
- The weekend: Buyers move fastBuyers who had been watching for it come through right away.
- Monday, September 14: Under contractThree days after going active, the sellers accept an offer.
- Friday, October 9: Closed at $300,000$5,000 over the list price, with a smooth path from contract to settlement.
Listed at $295,000. Sold for $300,000. It took one offer, because the right buyers were already lined up.
What we did
Pre-marketing matters
The best time to build demand for a home is before it's for sale. Here's what made the difference for 117 Rita Road:
Marketing before day one
We used our systems to get the home in front of buyers and agents before it went active, so the launch had momentum.
Media ready at launch
Photos and video were ready the moment it went live, so buyers could see the home at its best from the first click.
A Friday launch
Going active on a Friday put the home in front of buyers heading into the weekend, when they have time to see it.
Price that pulls a crowd
The list price was set to draw serious buyers. Even with a single offer, it sold for $5,000 over asking.
Watch
See the home that sold over asking
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Get your home ready like we got this one ready
Media Day Ready
How we prepare for the day we capture the photos, video and tour that introduce your home to every buyer.
How to prepare for listing photos
The room-by-room checklist Delaware sellers use to get ready, plus the 48-hour countdown.
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